Luxury Sales Strategies

real estate

When you are getting ready to sell your luxury home, you will know the market is far different from typical mid-range or economy homes. You need to list your home properly to attract the right buyer. Your entire audience is different. They want different things and are more discerning and specific in their tastes.

All of this combines with the fact that you have a far smaller market, and a lot more competition. Here are some strategies that you and your luxury home agent may employ to help you get your sale fast.

Financial Ads and Direct Mailing

You may have more contacts than you realize. Understand that your potential clientele are going to be financially savvy individuals. Placing advertisements in local and regional financial publications can sometimes yield results.

If your Okotoks real estate professional has a list of clients with whom she regularly works, direct mailing campaigns with photos and a dossier on the property can sometimes help bring people to your door. Direct mailing can be a clever attention-grabber since many sales strategies have abandoned this method.

Upgrades and Renovations

Take a good look through your home with your agent before you actually put it on the market. Check whether any of your rooms appear to be outdated and in need of upgrades. This is especially true of areas like the kitchen and bathroom. Anachronistic rooms can destroy a sure sale.

If you have rooms which are old, in need of repair or simply have not been updated in a long time, undertake the necessary renovations. You can use these brand new rooms as a selling point when showing the home.

Just be careful that what you spend on renovations is in line with the value it adds to your home. Your real estate professional can help you strategize in this area.

Video Tours

The Internet is a must-use tool. Avoid simple sets of static photos with bullet points about the property. These photos are not likely to present your high-end property in the best light. While these provide great information, they need to be combined with a true virtual walkthrough.

Most smart phones these days have very good video cameras. You and your agent can do a video tour of your home, talking about each room as you go. This way your potential clients can preview the property from the comfort of their own home. Another option is to hire a company to produce a higher quality virtual tour.

Luxury sales strategies must be in place to successfully sell your home. If you are ready to create a marketing strategy to sell your luxury home, we are excited to get started. Give us a call today!

Categories

Selling